Do it yourself advertising and promotion

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques.

As an entrepreneur or small business owner, you’ll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better–and more comprehensive–than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step–with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads • Flyers, brochures, and invitations • Direct mail campaigns

• Catalogs • Web sites • E-mail and Internet advertising • Teleservicing • Audiovisual materials • Publicity tools and techniques • And more!

Introduction to C++ for Financial Engineers

1. WHAT IS THIS BOOK?

The goal of this book is to introduce the reader to the C++ programming language and its applications to the ?eld of Quantitative Finance. It is a self-contained introduction to the syntax of C++ in combination with its applications to current topics of interest. In particular, we develop libraries, frameworks and applications for a variety of derivatives models using numerical methods such as binomial and trinomial trees, ?nite difference methods (FDM) and the Monte Carlo (MC) method.
The book consists of three major parts. The ?rst part concentrates on essential C++ syntax that must be learned before proceeding. The second part introduces generic programming and design pattern techniques and we show how to create libraries and data structures that we use in part three that deals with full applications. We also have written a number of chapters on topics related to the current book, for example a review of the C language, interfacing with Excel and an introduction to the Component Object Model (COM).
This book is a thorough introduction to C++ and how to use it to write non-trivial and robust applications in Quantitative Finance. Some special features of the book are: A full discussion of C++ syntax (as described in Stroustrup, 1997) Advanced topics in C++: memory management, exceptions, templates and RTTI An introduction to data structures and Complexity Analysis The Standard Template Library (STL) and its applications to Quantitative Finance Introduction to Design Patterns and integration into Quantitative Finance applications Creating real applications for derivative pricing Working source code for all chapters and applications Exercises for every chapter After having read this book, studied the code and done the exercises you will be in a position to appreciate how to use C++ for Quantitative Finance.

2 WHY HAS THIS BOOK BEENWRITTEN?

We have written this book for a number of reasons. First, in our opinion there are very few books on C++ that teach the language and apply it to interesting and non-trivial problems in Quantitative Finance. This book assumes no knowledge of C++ nor do we assume that the reader is conversant with the C programming language. The ?rst ten chapters of the book introduce the major syntax elements that you will need in order to write C++ applications. The second reasonwas to showhowto apply C++towriting ?exible and robust applications using an appropriate combination of the object, generic and functional programming models.Furthermore, we apply design patterns and established frameworks to help create extendible applications.
1JWBK114-00 JWBK114-Duffy August 29, 2006 10:49 Char Count= 02 Introduction to C++ for financial Engineers Finally, seeing that C++ is an important language in the financial world we have included exercises, questions and projects at the end of each chapter. We advise the reader to answerthese questions and implement the exercises and projects because the best way to learn C++ is by doing it. It is our feeling (and hope) that you will then be able to face job interviews with confidence.

Get to the top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There (Paperback)

get to the top on google

Search engine optimization (or SEO for short) is the art of getting your website to the top of the search rankings. Why would you want to get to the top on Google? Well, here is my elevator pitch for why SEO (and this book) could be the best investment you ever make in your website

and your business: Search engines are the way in which 90% of people locate the internet resources they need and Google has a 75% market share in Europe and North America. The Google brand is now rated as the most powerful in the world and, within three years, the company is expected to be the largest advertiser (by revenue) in the world. My approach focuses on Google because it’s the most important, but includes tips on other search engines where relevant. 84% of searchers never make it past the bottom of page two of Google and 65% of people never click on paid (or “sponsored”) results. Being at the top of the nonpaid (or “organic”) search results is a make-or-break mission for the modern business in a world ever more dominated by the internet. Around 15% of all sales in the British economy are now com-pleted online, and price comparison service uSwitch predicts that internet sales will make up 40% of all purchases by the year 2020. The numbers are similar in all the developed countries of the word, including the United States. In this book I share with you my seven-step approach to search engine optimization and website promotion. This proven methodology is the very same process I use with all my clients (large or small, ranging from Amazon and Microsoft to the smallest high-street store) and contains all the tips and tricks you need to achieve top rankings. The rest is down to you: your effort, vigilance, and determination.

2 Foreword Whether you have a new website or a long-established internet presence, there will be much in this book to challenge your thinking: not just how to promote your business but the very nature of your proposition online. The book is designed to be accessible for the beginner but comprehensive enough for the skilled marketer. You will be guided but not patronized. Throughout the book I use a case study to illustrate the seven steps. This helps you check your understanding and more read-ily apply the techniques to your own business. I also throw in six months of free membership to my SEO Expert Forum, so you can ask me questions and get direct help if you are struggling. I have set out to write the most complete and up-to-date guide to SEO on the market today. Unlike other, earlier books on the sub-ject, this guide covers the emerging fields of Web 2.0 optimiza-tion, local search optimization, and the future of search itself
(including emerging competitors to Google and alternative search models).